Aurea by Philips seduces the senses and brings emotion, luxury and desire into the functional world of consumer electronics, the statement said. The associated campaign, ‘Seduction by Light,’ has been specially developed to reflect the powerful and emotive experience created by Aurea.

It has been developed by partnerships with a few who have mastered the use of light in the film and fashion worlds, the campaign features photographer Vincent Peters, fashion designer Alber Elbaz of the House of Lanvin, and Paris-based jewellery designer, Lorenz Baumer along with film director Wong Kar Wai.

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