Speaking at a press conference Philips’ Chief Executive, Gerard Kleisterlee, announced that due to the poor margins it is making on its TV business it is reconsidering the way it operates. And, as Kleisterlee explained, this isn’t such a strange move as Philips already chooses what products it sells in what markets based on whether it can generate the margins it deems worthwhile.

Obviously, because of the huge revenues involved in the TV business, in the region of Billions, the idea that it is insufficiently profitable sounds rather crazy, but nonetheless it is plausible.

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