Philips Teams with Rhapsody to Launch New Lines of Portable and In-Home Audio Products
Thursday, 17 January 2008 Philips and RealNetworks(R), Inc., today announced a new alliance to bring Rhapsody(R), the award-winning digital music service from Real and MTV Networks, to consumers both on the go and in the home with Philips’ new portable MP3 GoGear(TM) players and Philips’ Streamium(TM) home audio product line.
The first digital audio devices from the Philips/Rhapsody collaboration are expected in early 2008 and can be previewed beginning January 7 and throughout the 2008 International Consumer Electronics Show in the RealNetworks booth (South 36200) or in Philips’ booth (Central 12124).
“Following the dramatic growth of the global MP3 digital music player market, we have identified an opportunity to deliver high quality music content to consumers both at home and on the go,” said Wiebo Vaartjes, General Manager, Audio Multimedia Applications, at Philips Consumer Electronics. “Rhapsody has proven itself to be the ideal ally to achieve this, by helping us launch Rhapsody-enabled GoGear and Streamium products to the market.
This content-led direction underlines Philips’ commitment to offering consumers a market leading, robust music subscription model, aimed at delivering music enjoyment, whether at home or on the go.” Philips’ Rhapsody-enhanced Streamium home audio products give consumers access from their living room to Rhapsody’s catalog of over 4.5 million songs, professionally programmed music channels, personalized recommendations and thousands of themed playlists via their home stereo systems.